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He, in fact, says this will create awareness about running smartphone apps on the desktop PC, indirectly benefiting his platform and the unique app container technology that enables games to be optimised to run on PC or Mac without any additional work needed from the developer.

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If you donвЂ™t have the new game in the first week, itвЂ™s meaningless,вЂќ Sharma commented when asked about the lack of apps and games available on AmazonвЂ™s app store.ДЄndroid apps via AmazonвЂ™s App Store, which many see as one of the biggest features of MicrosoftвЂ™s Windows 11, donвЂ™t appear a threat for Sharma.

вЂњWhen a new game comes out, there is excitement. BlueStacks claims it records over 6.5 billion sessions in a year and 5 hours average playing time per day. вЂњFrom a consumer perspective, being able to play apps on a big screen in the comfort of your PC with keyboard and mouse, is a pretty big deal,вЂќ he says.

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вЂњWe are bringing mobile gaming to the next billion people,вЂќ Sharma describes how the platform over the years has become the destination to run popular Android games on the PC. Emulators allow you to run apps that normally wouldnвЂ™t work on your computer.

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BlueStacks is free to download and install. With BlueStacks, users can run any Android app on their Windows PC. The company gained popularity when it introduced the App Player, an Android emulator on PC in 2011. Sharma, the former chief technology officer at McAfee, is an alumnus of IIT-Delhi and a Ph.D. But I donвЂ™t know many people who use the Windows Store or the people who use the Amazon App Store.,вЂќ he said. I think from that perspective, Amazon has some apps and they are bringing those apps on to the Windows Store. вЂњAmazonвЂ™s strategy has been to get older apps because they give a higher cut to the developer. The success of any platform is based on whether or not developers are willing to support it. They always pay a few developers to bring their apps but the platform to be adopted by developers is a very different ballgame.вЂќ вЂњDevelopers are not interested in doing the work. вЂњGoogle expected that the developers will do the work,вЂќ he takes a dig at the Mountain View giant. Sharma also noted that when Google introduced Android apps in ChromeOS it brought educational and banking apps, but to make the platform good for gaming thereвЂ™s a lot of work to be done. вЂњIf they really want to productise this it will take them years.вЂќ вЂњThe matrix of apps versus hardware configuration is really large,вЂќ Sharma said, referring to MicrosoftвЂ™s problems as вЂWindowsвЂ™ specific given that every Windows PC is different. Citing the example of Apple, he said Cupertino has also been facing a similar issue of bringing iOS apps to macOS but its problems are different from Microsoft. вЂњWho is going to do the work to make them playable with mouse and keyboardвЂ¦ there is a lot of tech that goes into this that BlueStacks supports,вЂќ he said, adding that Microsoft is in the early stages in this evolution. The problem is most apps are designed for touch and not built for mouse and keyboard. I think itвЂ™s one thing just demoing and another thing making an app usable by consumers,вЂќ he explains. For a demo, I can take TikTok and say it works but in reality, those apps, including Snapchat, are not usable because the cameras on the PCs are not good enough for those filters to work. вЂњIf you want to build a commercial product in this space, just because an app can run doesnвЂ™t mean the app is usable. Even not all apps from Microsoft are not there. Plus, AmazonвЂ™s app store is barren with no Google-made apps to be found. Yes, they are Android apps only but they come without Google Play Services, the key Android experience that will be available on devices running GoogleвЂ™s Android mobile operating system. BlueStacks has a community of over 500-million gamers around the world. Instead, the Android apps will be available through AmazonвЂ™s app store. While news of the revamped Microsoft Store, which will have a section on Android apps when Windows 11 ships later this year created a lot of hype, the truth is you wonвЂ™t be able to download the apps from the Google Play Store.

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